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Sunday, 4 October 2009

Careful now

Via Man Widdicombe, another inspired piece of marketing from Brewdog, who you may remember being attacked for their Tokyo* brew a couple of months ago.

As a response, they have released their new beer, entitled Nanny State, which weighs in at an Alcohol Concern wet dream level of 1.1% alcohol.

The label is a sarcastic delight to free choicers everywhere.

At BrewDog we appreciate your inability to know your limits - especially when it comes to alcohol – which is why we've created Nanny State.

This idiosyncratic little beer is a gentle smack in the right direction.

It's time to draw your net curtains, sit back with Nanny and watch your favourite episode of Last Of The Summer Wine. It's finally safe to enjoy alcohol again.

Please note: BrewDog recommends that you only drink this beer whilst wearing the necessary personal protective equipment and in a premises that has passed a full health and safety risk assessment for optimum enjoyment.

Once the obligatory reference to drinkaware.co.uk is added, the urine-extracting message will be complete.

Marvellous.

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