The road to tobacco prohibition in the USA.
CS: And they're still not talking about it explicitly in the media.
SB: Not in the media so much, but privately and on some of the websites people will talk about "we have a chance to get rid of tobacco now." Y'know, the next step is plain packaging. So there's this progression. As one person said, "We should drive the [tobacco] industry into the sea and tobacco will disappear." It's fine but I don't think people really understand what they're talking about.