After years of telling us that smokers don't really enjoy smoking and that it's just a psychological illusion, Indian anti-smoking fanatics have bucked the trend.
It's officially a 'pleasure' according to them. Unfortunately, their passive smoking analogy tends to suggest that sparking up is akin to setting fire to your dad's head.
Same hyperbole, same ludicrous nonsense, same detachment from reality. They can't photoshop for toffee, either.
Still, it's interesting to see that tobacco controllers in India are as mentally-imbalanced as their counterparts in New Zealand and the US.